D.O.P. Italian Extra Virgin Olive Oil Riviera Ligure. 3D promotional campaign & editorial.
3D Modeling, Rendering & Compositing.
Agency: BMC Mastri Comunicatori | www.bmc.it
Riviera Ligure Extra Virgin Olive Oil is an extra premium DOP oil from the Liguria olive groves italian region.
Each bottle is specifically controlled, numbered, crafted and sold around 23$ each.
The advertising compaign is about 6 artworks published on the most important and renowned italian and international cuisine magazines, as Subito pronto, Cucinare bene, Cucina Moderna, Sale e PepeA Tavola
This is a second part of the entire project (1 board). Artworks are entirely done in CGI.
The brief was the creation of an artwork aiming "an explosion of taste" but with a reminds to the olive oil groves origin.
So we decided to create an olive oil splash forming the italian liguria region shape. Also we transform the "oil drops" in a olive trees leaves and olives, making the overall illustration intriguing and eye-catching, enhancing and matching the brand 100%.
