Brescia: City branding
Brescia is a city in northern Italy, situated at the foot of the Alps a few kilometres away from lake Garda.
The goal of this academic project was to develop a new image for this place. The concept for the logo is based on two main characteristics of the town: majesty and refinement. Combining some stylised representation of the most significant buildings and places of Brescia, it was possible to underline those attributes through the monumental size of the buildings and the attention to the smaller details that mark the entire city.
BELLA, OLTRE OGNI TEMPO
An advertisment campaign was designed to promote the city.
It levers on the coexistence in the city of different architectural styles. For this reason the claim “Beautiful, beyond every time” is accompanied by the images of the clocks that are scattered around the city.
