To rebrand an established name like Pepsodent and cater to a completely new segment through its new logo identity. The assignment was to understand what elements of an identity should be retained and what elements can be given up in the process of rebranding. 
Pepsodent Neem
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Pepsodent Neem

The project involves rebranding Pepsodent to Pepsodent Neem to cater to a new target segment.
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Published:

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