OBJECTIVE
Students love to shop. And they crave chic on the cheap. So KWC is really the answer to that. But, there’s a problem. Student rent rooms, not apartments. So space is an issue.
 
IDEA
Hence, the StackaBag from KWC. It begins as a normal shopping bag. And it ends up as a shelf. But along the way, the StackaBag assumes an equally important role for the customer - walkability. The StackaBag was also designed to be something our customers would talk about among their friends. And something to show off.
 
SOLUTION
Three StackaBags, which is what the vast majority of KWC customers will take home from a single shopping spree, can be easily and quickly assembled to create a three-shelf addition to the room.
KWC StackaBag
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KWC StackaBag

2012, Won MERIT for Kancil Awards. Edwin Leong, Hasnah Mohd. Samidin, Hans Lee / CD, Licia Ng, Hans Lee / Art Director, Ravi Shan / Copywriter, J Read More

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