W A K E S T H E T I C S
'Wakesthetics' is a fictive wakeboard festival, which was my bachelor thesis project. The aim was to provide an conception and design of a digital identity package, which promotes a wakeboard festival. An own brand was developed as well as the naming and the logo was generated and animated. However the core were the two trailers, the website and social media profiles, to spotlight the sport details and the festival. The digital festival identity package was structured for the needs of the wakeboard target. Also the social media and communication channels were effectively connected.