These were designed to create hype about Zoe Viccaji, prior to
introducing her as the new face of Tapal Green Tea on the digital platforms.
The idea behind this campaign was to give Tapal Green Tea and Zoe Viccaji's fans an opportunity
to interact with Zoe Viccaji and learn about her fitness routine, her career and her life in general.
Hence, these posts were designed to spread the word about the digital event in the virtual world.