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    The objective of this campaign was to leverage the new Tapal Green Tea TV commercial featuring Zoe Viccaji on their digital platforms. The campai… Read More
    The objective of this campaign was to leverage the new Tapal Green Tea TV commercial featuring Zoe Viccaji on their digital platforms. The campaign revolved around the concept of U NEED U. The idea that you need yourself to be the motivation to adopt simple lifestyle changes that can make a big difference to your health. Project done at Digitz - Digital Media Agency Associate Creative Manager: Madhiya Qureshi Creative Head: Saifuddin Abbas Social Media Executive: Alizeh Gohar Account Manager: Umer Javed Read Less
    Published:
Teaser posts
These were designed to create hype about Zoe Viccaji, prior to
introducing her as the new face of Tapal Green Tea on the digital platforms.
Cover photo to introduce Zoe Viccaji as the new face of Tapal Green Tea
As seen on Facebook
Without the template
Theme to promote U NEED U lifestyle
Post to commemorate New Year
The objective of this contest was to create interaction between the fans 
and the brand. Since New Year was around the corner, this asking fans to share their fitness resolutions.
Post to outline the steps to participate in the contest

Tapal Green Tea brings you #BrewAResolution! Follow the steps and get to WIN!
1. Write a fitness resolution for 2015!    2. Take a snap shot of your favorite sports wear.
3. Make a collage of the resolution and the sportswear and post it on
Tapal Green Tea Facebook Page, using the contest hashtag - #BrewAResolution
Post to encourage fans to live an active life
Hype post to announce the winners
One last tip to promote an active lifestyle before the announcement of the winners
Post announcing the winners of the Tapal Green Tea #BrewAResolution contest
Zoe Viccaji Twitter Live Chat

The idea behind this campaign was to give Tapal Green Tea and Zoe Viccaji's fans an opportunity
to interact with Zoe Viccaji and learn about her fitness routine, her career and her life in general.
Hence, these posts were designed to spread the word about the digital event in the virtual world.
View the content on:
www.facebook.com/TapalGreenTea
 
Thank you for watching!