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SAB - DQL Regional Trophy
Background
To incentivise bars and barmen to serve SAB Draught Beer perfectly and consistently the SAB Draught Quality League was created. Through a series of strict judging criteria that included, the pour, the service and draught system maintenance, 
bars across the country competed for cash prizes and trophies, awarded to the top outlet in each region every three months. 
Concept
This trophy was designed for the winning bar in each region at the end of each phase. It’s a 3D representation of the SAB Draught Quality League logo. Central to the league is the Art of the Pour, which relies on holding the glass at 45º. We represented this in an eye-catching way to ensure that when the bar displayed the trophy they got maximum exposure for their perfect pour. The gyroscope in which it sits can spin freely creating an interactive piece to live on the bar. 
  
Credits
Client: SAB, South African Breweries
Agency: The Greenhouse
Art Director: Tess Gadd
Indstrial Designers: Thing-Kings
SAB - DQL Regional Trophy
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SAB - DQL Regional Trophy

Trophy designed by The Greenhouse and manufactured by Thing-Kings for the SAB DQL. The trophy was designed to mimic the logo which represents a b Read More
4
209
0
Published:

Creative Fields