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    A visual dramatisation of boldness.
Ice Queen
Guinness Asia Pacific
Ice Queen is a metaphoric dramatisation of the courage it takes for a guy to make a move to ask a girl out. It takes a bold individual, and for that we salute anyone who made that bold move.

This commercial was set on the snow covered mountain backdrop of Gulmarg India, which makes the perfect way to portray the epic scale of the task in this persons mind. If one looks closely, you would recognize the same cast of people between the metaphoric world and the bar itself. 

Here are some of the scenes on a splice.