MarketClub gives your portfolio an edge with powerful online trading tools that you won’t find anywhere else. Incorporating the MarketClub arrows at the top of a grey box, tips potential users off to the most popular of MarketClub tools. But they are only one of many inside the MarketClub “toolbox”. The original tagline was “Tools for the Trader”. 

In bowling, a perfect game is attained by knocking down 300 pins. So it was a no-brainer to build the logo for Precision 300 Pro Shop around that final tenth frame on the score sheet. Precision 300 Pro Shop uses the latest technology to analyze bowlers' games. They then fit and drill the ball and retrain the customer to throw that perfect game. The double-entendre tagline rounded off the entire identity. 

(NOTE: This logo precedes the 300 movie series by fifteen years.)

Before the ubiquity of Apple’s iBrand, there was iBank. Fidelity Federal was one of the first banks to foray into the world of online banking with their iBank brand. At the time, online banking faced an uphill battle with users who were skeptical of the banking industry’s ability to ensure security. The above logo melds tradition with innovation, making the brand feel as though it's been established for decades but fresh enough for the information age.