The project consisted in the design of the identity of the ciclable path connecting Lecco to Milano and in the organization of the wayfinding system trough the creation of a family of segnaletic signs. 
This path passes through different locations, where there are parks, festivals, rest areas and activities. In addition to the creation of a logo and a coordinate image of the path, the wayfinding system aim to provide a better integration of all of this actraction and a requalification of the path trough the highlighting of the environmental, cultural, or gastonomic potential offered by this zone. 
Four possible way of use of the bike path were identified and the identity of the track was structured according to these four categories. 
The project consisted in: logo, pictograms family, apposite font, thematic brochures, billboard and panels. 
The visual concept, adopted not al last for a pratical necessity, is the stencil style. 
Quadrivio
Published:

Quadrivio

The project consisted in the design of the identity of the ciclable path connecting Lecco to Milano and in the organization of the wayfinding sys Read More

Published:

Creative Fields