If you want your website or business successful in the World Wide Web you must apply some Internet marketing strategies for the development of your website or business. Another great benefit of the Internet marketing strategies is the advertisement and promotion of your products and services in the World Wide Web.
These marketing strategies will analyze your website and its content and make proposals that would make your site visible in the World Wide Web as well as increase the traffic of your site. Among the Internet marketing strategies often applied are Search Engine Optimization (SEO), directory submissions, pay-per-click advertisement, link building, key word analysis, website analysis, social media marketing and email marketing among others. Another new Internet marketing strategy is the best online press release.
Defining Press Release
Press release is also referred to as press statement, video release, media release, and news release. It is a short printed statement or a news story that is mailed or sent to journalists at television networks, radio stations, magazines, and newspapers. It is also sent to assignment editors. And it must contain newsworthy information.
It is also important to include essential information such as answering the Why, How, When, Where, What, and Who questions. It must also be written in the third-person and be read like a news story. The writer must also cite the sources and quotes and contain the standard press release information. It ends having a short description of the company or the website with a call to action. The call to action includes how to contact or the author of the press statement.
How to Distribute a Press Release
Press statements must be distributed to right individuals at the right time. This will lead to good publicity. To distribute the press release you must first have a comprehensive look of your press statement. Make sure that the reader will see clearly the name of the company or the website as well as the contact person and the title of the release. Make them larger and bolder.
Secondly make a media listing that would have probably have interest on the services and products you are advertising. Then decide if the press statement will be mailed, faxed or emailed. It is also important that you must have a good timing for your release. The ideal time is early in the day at mid –week or on a slow news day.
Once you have decided all these things you may now send press release to your targeted group. Decide where to submit the press releases whether to the daily newspaper in your community or to the editor of the weekly newspaper, magazine, radio stations and to the news director of TV Stations. However at these times many businesses are in the World Wide Web. With this you must seek website publicity for your business by having online press statements.
The Benefits of Internet Press Statements
Internet press statements have become strong as a medium of Internet marketing strategy. This is good for brand awareness, website traffic and strong search engine. It is also important to submit a press statement that is keyword optimized. This will increase the availability of Internet press statement to consumers who are surfing the web for information.
The publication of your Internet press statement can be in search engines like Google, Bing, MSN and Yahoo, among others. These can be easily searched by the users. This will result to potential or future customers for your business thus you will gain higher sales. This will also develop and improve your business.
The benefits of Internet press statements into your Web marketing strategy are the following:
· High Ranking. You may be in top rank in Yahoo News, MSN News, Google News or other search
· Fast Publication. Once you submitted your press statement it will be published right away.
· You may be on the first pages of some search engines.
· E-mail marketing is efficient and can be targeted easily.
· Relevant information to traffic related to your site.
· Brand- awareness
· Link Building to other websites.
· Website visibility once it is published.
· Hundreds of websites will be covered with distribution through Rich Site Summary (RSS) services.