This was an project assigned for my Senior Packaging class at the Tyler School of Art. The project was to create an identity for the Philly Fringe Fest, which is a provacative contemporary arts festival. For this project, I based the identity off of the idea of being out of the box and cutting-edge. Included in the project is a festival bag, an accompanying print piece, a water bottle, a shirt, and tickets.

 

Art Direction: Paul Sheriff

The bag has clear acetate that plays off of the transparency of the logo.