Being one of the minor sponsors of SoftCon.ph 2014, Pointwest offered its services to PSIA (Philippine Software Industry Association) to have a website design refresh for their 2014 annual software conference.
PSIA also required Pointwest to create a mobile application for the said event.
Pointwest assigned the UI-UX team to handle the design phase. There were 2 designs generated. Although this was not implemented, here's my design proposal for SOFTCON.PH portal.
The first section shows a preview of what Softcon.ph is by having a slideshow as its background. This will include a video and compilation of moments during the past conferences. Having in mind that the target group of this website are busy persons, I placed some quick links to guide them on where to navigate.
It's about creating a visual language that leads users through an engaging experience & compels them to act.
Thank you!
