Client:
Rage
Summer 2014 campaign
Project requirements:
Creative concept
Campaign logo
Concept execution
Rage is a clothing and shoe brand based in South Africa.
It hosts a range of ladies, men’s and children’s shoes and clothing. Rage has almost
400 stores nationwide and can be found in most of the biggest and trendiest malls throughout the country.
The challenge was to create a campaign that would catch the viewer’s attention with
bright and vibrant colours portraying the essence and personality of the brand and the
warmth and joy of summer. The project was broken up into studio and outdoor settings.
We had the to shoot female, male and the challenging task of children. I was lucky enough to have
been given the opportunity to create the concept for the campaign, design the logo and art direct the campaign,
pretty cool for my first fashion and full on campaign of the sort.
CAMPAIGN LOGO
Chris Saunders: Photographer
Kim Garner: Director, Account Director, Logistics, Co-ordinator, Client Service
Chandre Peters: Project Magager, Logistics, Co-ordinator
