MAGLIETTE MOLTO BELLE, literally "very beautiful t-shirts", is an experiment on pushing the limits of a project towards the bottom. The idea was to work with zero budget, no ideas and a sloppy execution.. This is why everything regarding this collection of t-shirts, including the logo below, was done with my left hand. All t-shirt designs are terrible knock-offs of very famous tees. They have embarassing titles that try to present them as original ideas.
The above reasons explain why the advertising campaign I am presenting was also carried out with zero budget (and with no photographer at hand) simply borrowing very many pictures from google which were then put together in human figures each of which is made from parts of a wide number of different subjects. These Frankenstein-like models all embody a stereotype and have at least one vintage reference somehow related to the stolen and "umpteen times" seen t-shirt design each is promoting.
Body parts of several famous people can be found if you look carefully!
If you recognize yourself and wish to be removed frome this project please contact me.
.
The protester,
showing a design called: "Maglietta ispirata a un rivoluzionario argentino"
(t-shirt inspired by an Argentinian revolutionary)
The amateur basketball player,
promoting the design: "Uomo in aria con guantone da baseball"
(man in the air with baseball glove)
promoting the design: "Uomo in aria con guantone da baseball"
(man in the air with baseball glove)
The motorsports fan,
in combination with the design : "Maglia celebrativa del maneggio di Ugo Ferrari"
(t-shirt celebrating Ugo Ferrari's riding stables)
in combination with the design : "Maglia celebrativa del maneggio di Ugo Ferrari"
(t-shirt celebrating Ugo Ferrari's riding stables)
The stereotypical rapper,
and the tee : "La dea greca della vittoria rappresentata come banana"
(the greek goddess of victory depicted as a banana)
and the tee : "La dea greca della vittoria rappresentata come banana"
(the greek goddess of victory depicted as a banana)
The indie guy,
showing a design called : "Maglietta di un gruppo che probabilmente non conosci"
(t-shirt of a band you probably don't know)
showing a design called : "Maglietta di un gruppo che probabilmente non conosci"
(t-shirt of a band you probably don't know)
The skater,
and the design : "Volto che incute senso di rispetto"
(face suggesting a sense of respect)
and the design : "Volto che incute senso di rispetto"
(face suggesting a sense of respect)
The tennis player,
wearing: "Quella col coccodrillo"
(the crocodile one)
wearing: "Quella col coccodrillo"
(the crocodile one)
And now, for your amusement, a brief series of lame old gifs just vaguely hinting to the mash-up technique used to achieve the images above.
