A conceptual re-design of Unique Board's company profiles. Developing social functions to foster collaborative interaction. Allowing for companies to easily maintain brand look and feel across projects and profiles.
Unique Board is a creative talent sourcing network. The ability for companies to advertise open positions on projects was paramount. At its core the point of the Unique Board is to create opportunities for creative collaboration.
Additionally, the redesign had to include insights into user actions pertaining to brand products, projects and campaigns, allowing for further consumer metrics.
The goal was to imagine a process in which the consumers are involved and are able to influence the outcome of a company's deliverables by their interactions with the company's social profile.
After studying why sites like Kickstarter and Rocket Hub work and prototyping ways to mix that with a social network like Facebook or Twitter I came up with a concept that gives the user the ability to influence a company's product or service.
After researching Facebook, Twitter, Instagram, and Kickstarter I was able to find a balance of where social presence and brand exposure.
Essentially what this concept is meant to achieve is make a company profile feel more alive instead of like a corporation. To make it feel like something relatable to the user and their market. This was a big point that came from user interviews on why they engaged with sites like Kickstarter. They felt like their inputs, however small, were directly influencing an outcome in the company.