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    Early Stage Credit customer journey/program
We were asked to develop a communications program for new cash back college card customers. Specifically, we were to focus on the first 12 months to drive long-term customer engagement and profitability by providing these college cardholders with information and tools needed to build responsible credit behavior.
We proposed delivering a breakthrough integrated consumer experience which surprises and delights college cardholders - harnessing the power of ‘’big ideas’’ to differentiate Wells Fargo from the competition and establish a meaningful relationship.
Our solution included crafting the communications idea, a new consumer experience journey, and outlining a robust 12-month communications plan.
Introductory Email
Welcome Kit: Letter, Booklet, Buckslip, Spotify Gift Card
SMS Payment Reminders
Statement Ad