WOWHOUSE has developed one of Moscow’s most wide-ranging outdoor navigation systems for ARTPLAY creative cluster, which is sprawled on a vast area with 14 buildings, 440 company offices, 71 navigation nodes and 200 information carriers. This is a story of the project in three parts.
«How not to get lost in Coruscant». ARTPLAY — is an art warren where several hundreds creative companies, art schools, exhibition rooms, art galleries and fancy show rooms occupy the territory of the old precision instrument plant (veteran designers still remember the type scale and 1-meter steel rulers manufactured at Manometr plant).
Folding pocket map. The main and complete navigation tool for the vast territory. 1. This is the area map showing major infrastructure objects. 2. These are the lists of companies compiled in alphabetical order, by types of activity and location. 3. It is a powerful advertisement medium. 4. It is a quickly updated navigation tool.
The map’s first sketch
A prototype of the folding map dispenser.
The initial draft of a cardboard box with a woodpecker.
Finally, the woodpecker left the box, but the holes remained. Through them we can see how many maps remain inside.
We wanted to create non-standard, interactive dispensers that could work in different spatial environments. As a result, we made a faceted module system of black glossy composite material, which is compact and at the same time clearly visible on the wall in a big room.
