ARTPLAY. Navigation for the art cluster. Part 2. Arrows, entrances, flags. WOWHOUSE has developed one of Moscow’s most wide-ranging outdoor navigation systems for ARTPLAY creative cluster, which is sprawled on a vast area with 14 buildings, 440 company offices, 71 navigation nodes and 200 information carriers. This is a story of the project in three parts. ARTPLAY Design Center is Moscow’s signature creative cluster. It is a creative business center with art galleries and exhibition rooms, art studios and schools mixed with fancy show rooms of decorative tiles and floor skirting. WOWHOUSE has developed the navigation system for the area (See Part 1). 

Navigation system’s third level — a support along the route, aid in case of getting lost.

Large maps and direction arrows help choose the right way to destination.

 

Entrances. The destinations. In ARTPLAY, there are 25 of them, and not two are alike. The purpose of the navigation system is to walk a visitor to his or her destination. 1. The right entrance is easy to find thanks to a big letter. 2. The big numeral is visible from afar and confirms that you’ve found the right building. 3. On the black plates located like a stairway, you can find the name of a company you are looking for, and the right floor. 4. You can find another entrance or building on a map, and find out the right direction.

 

We used the flags as advertisement surfaces which add to and amplify the navigational function. The address of an office in the upper part of the flag is yet another navigational element. Black posters — advertisements of ARTPLAY residents; white posters — ads and announcements of exhibitions and events.