Hrivnak company made a visual identity for internal blog for Česká Spořitelna. It's called Blogovací kavárna and it's a place where employees can express their opinions and share their ideas. The name was chosen because it reflects the area where people are close to each other, listening to each other, lead a dialogue.
The task was to create simple and clear logo, which would summarize the essence of the blog.
Therefore we picked the coffee cup with typographic characters. The quotation marks, brackets and semicolons are used as the cup handle or smoke that comes from the hot drink and express direct speech, the ability to share thoughts and opinions. This clean and straightforward logo is created in several variants, which will alternate. Thansk to this logo gain greater dynamism and variability. Tablet Gothic font was chosen because it corresponds with the visual purity of the logo.
Art direction: Helena Jakoube
Graphic design: Tereza Hankova
Naming: Martina Svarcova
Pattern from typographic characters
Hrivnak company also made a banner, which was designed to promote the blog on intranet. Banner was created in 3 versions. All versions are minimalist, clean and are based on the visual style of the logo.
