SWIG process
Safe Water in Guyana Identity
Safe Water in Guyana Identity
Safe Water in Guyana (SWIG) was in need of an identity as a tool to promote their mission work. The organization is part of Pendleton Christian Church in Pendleton, Indiana. The goal of the organization is "providing safe water while distributing the Living water." Christian iconography is central to the design with the requirement of a water drop as the tittle of the "i." The sketches below will show some of the approaches I explored creating the SWIG identity. The identity with the cross was chosen.
Alternate option
Final Design