B.O.I.D. journal on Behance

B.O.I.D. journal

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About

The B.O.I.D. is an online journal where the best projects in a branding industry are carefully collected like real treasures. Eskimo was asked to… Read More

The B.O.I.D. is an online journal where the best projects in a branding industry are carefully collected like real treasures. Eskimo was asked to help in developing a brand story and identity system. Our proposal takes inspiration in the legends of the dragon who guards his jewels in a dark cave. B.O.I.D’s logo is based on traditional European heraldic dragon images but stylised by adding sharp edges and little angularity common for cave stones. The idea of the hidden and guarded gold was implemented by designing triplex business cards (black-gold-black) and small gold accents applied to other mediums using foil block stamping technology. Each new journal project corresponds to a golden coin in the dragon’s treasury. Read Less

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illustration by

Aleksey Baydakov

Special thanks to F61 work room for printed materials

F61WORK ROOM

Thanks for watching and visit

WWW.THEBOID.COM

PichShop

Branding

3885 102773

Lanterna Pictures

Art Direction

1786 21788

I Love Shoes

Branding

4211 60878

Deerz

Branding

9548 100942

"Refarm" concept

by: Maria Sinutina

Branding

690 13072

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Basic Description

The B.O.I.D. is an online journal where the best projects in a branding industry are carefully collected like real treasures. Eskimo was asked to help in developing a brand story and identity system. Our proposal takes inspiration in the legends of the dragon who guards his jewels in a dark cave. B.O.I.D’s logo is based on traditional European heraldic dragon images but stylised by adding sharp edges and little angularity common for cave stones. The idea of the hidden and guarded gold was implemented by designing triplex business cards (black-gold-black) and small gold accents applied to other mediums using foil block stamping technology. Each new journal project corresponds to a golden coin in the dragon’s treasury.

Published: