TASK
Help solve issues in relation to alcohol abuse.
Help solve issues in relation to alcohol abuse.
THINKING
From lots of research the problems we face wilth alcohol abouse could be solved in many cases simply by stalying rehydrated. In light of staying rehydrated we could reduce the harm to our bodies and well being. Fact !
From lots of research the problems we face wilth alcohol abouse could be solved in many cases simply by stalying rehydrated. In light of staying rehydrated we could reduce the harm to our bodies and well being. Fact !
CAMPAIGN
A hydration campaign would work as the objective is not to ban alcohol but to help people 'enjoy it' and this is why I feel people would follow this campaign. When you think of hydration the kind of product you think of is 'water' but making water appealing to people when consuming alcohol is not likely however a nutritionable slushie is more likely.
Product naming was key in the product being a success with the client. Hydro Ice won over a large number of the people I talked to. I then developed suitable branding and marketing materials that would be suitable on a marketable scale. Following is my final mock up for this campaign.
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