College of Arts & Letters / ID Visual Comm System
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    I was commissioned to develop, design and assist in the vetting of a new College of Arts & Letters identity and visual communication system. The… Read More
    I was commissioned to develop, design and assist in the vetting of a new College of Arts & Letters identity and visual communication system. The scope of the development and vetting tasks included: Conduct an internal and competitor audit of visual communication strategies. Analyze strengths and weaknesses in order to determine specific goals for the project. Develop initial visual communication system complete with prototypes for presentation. Make formal presentation to all administrative levels and potential stakeholders to secure approval and feedback. A selection of some presentations included the College of Arts & Letters Chairs Council, the Sacramento State Deans Council, the College of Social Sciences & Interdisciplinary Studies Chairs Council, the Office of Public Affairs, the Department of Art, the Department of Music, the Department of Theatre & Dance, the Department of Humanities and Religious Studies, as well as presenting and fielding questions at a College of Arts & Letters college-wide open forum. The scope of design deliverables grew out of the system that was developed to solve three main problems identified during the development phase. These problems were: Establish a unique body of College print collateral that would work within the established University brand. Establish a System for Departments to Identify with the College in Promotional Material. Establish a visual communication system that would provide consistent quality representation at both the College and Department level. In addition the monogram concept used for the College of Arts & Letters was applied to the other Colleges within the University and used on a limited basis. Included here are samples of College and Department level print and digital collateral including prototypes and initial applications. Read Less
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