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  • About


    A new way to manage credit online using a customized credit dashboard
We were asked to reimagine how Wells Fargo could provide their customers with the tools, knowledge, and education to help confidently manage their credit online. One caveat is that they wanted to maintain the analog feel of working with a banker while existing in the digital space.
We shifted the paradigm from credit scores to credit potential – assuring customers that they are “more than a number” and allowing them to see what is possible in a way that is clear and actionable. A credit dashboard unpacks the mystery behind credit scores and becomes a way to manage credit day-to-day, as well as track credit decisions and information over time.