Creative Director: Tim Holmes

We were brief by Distil plc. (formerly Blavod Wines and Spirits plc) to reposition Jago’s vodka cream liqueur. As a premium brand, it had to match the wonderful quality liquid held within. Developed by Tom Jago, the man who helped develop Bailey’s - the world’s best selling cream liqueur. This delicious liqueur is made with fresh dairy cream, Madagascan vanilla and seven times distilled vodka.

 

Due to the purity of the ingredients used, the liquid must be shielded from light to stay fresh. Opaque glass became a must, which helped create an air of mystery and add a sharp contrast of light and dark - the rich indulgent Madagascan vanilla cream perfectly balanced with the crisp pure vodka. From this came the creative platform “Seductive Alchemy - The dark art of pleasure”. The Design flows around the neck of the bottle like a lace stocking, with seductive, erotic elements hidden throughout which drips down toward the newly crafted logo type. Finally, the base of the bottle is wrapped in an indulgent matt metallic purple, that contrasts with the gloss creamy top – representing the indulgent, luxurious nature or the product.