Datin Ong Hot Pot came as an idea to set up a new dining concept in Indonesia. The story came to be with a fictional character, Datin Ong who after getting married to a wealthy husband, would miss the food she enjoyed while growing up. So she took the opportunity to learn to cook all her favourite dishes, much to the delight of her husband. Each dish served would have its origins using the claypot, hence the name.
Included in the brand identity are logo, namecard, menu design and shopfront signage.
