Spedrups Bryggeri wanted a fresh and transparent site for the beer brand. As a part of the communication strategy for the brand, Spendrups Bryggeri wanted to be a part of the day-to-day personal conversation between consumers, especially in the situation where you “meet a friend over a beer or two”.
We wanted Spendrups Bryggeri to be a stimulus to their conversation and encourage people to initiate a friendly date. We also wanted the conversation to stretch over Spendrups Bryggeri's analog and digital platforms, we created a concept that we named the Mini- Summit.
We wanted Spendrups Bryggeri to be a stimulus to their conversation and encourage people to initiate a friendly date. We also wanted the conversation to stretch over Spendrups Bryggeri's analog and digital platforms, we created a concept that we named the Mini- Summit.
My role: Concept development/ Project manager.
In collaboration with Alexander Strand Kristensen, Kilpatrick Anderson and Robbin Ingvarsson
In collaboration with Alexander Strand Kristensen, Kilpatrick Anderson and Robbin Ingvarsson
