User research and opportunity identification
Target user: single living or small family
Density analysis of urbanized population in Taiwan cities
Taiwan is a small land but with high population density, both industrial and commerce have developed rapidly.
Nearly 80 percent of the population lives in urban areas.
Taipei City, for example, the number of people located in Taipei membership count has 2,621,441 people by the end of February in 2001, an average of about three people per household.
Modern urban family structure analysis
After taiwan from an agricultural society into industrial and commercial society.
Taipei, Taichung and Kaohsiung ongoing process of urbanization.
Followed by expansion of the urban population, rapidly increasing population density, urban land prices soaring.
Due to economic development and government policies and other factors, changes in family structure.