With its power and poise, the BMW 3 Series is synonymous with driving pleasure. It represents everything that makes a typical BMW: sporting ability, elegance, pure aesthetics and pioneering technology. It’s no coincidence that sporting ability comes first in this list. It’s the outstanding characteristic of this, the sixth generation of the BMW 3 Series Saloon, reflected in every detail of its athletic design and its new, distinctive face. Powertrain concepts that set the highest standards for both dynamic performance and fuel economy, thanks to BMW EfficientDynamics, and innovations such as the full-colour BMW Head-Up Display, part of BMW ConnectedDrive, mark the BMW 3 Series Saloon as the clear leader in ist segment. The BMW Lines Modern, Sport and Luxury represent three distinctive design personalities for the exterior and interior. Within each Line, you can freely choose a number of exclusive equipment variants to suit your taste. The result is always a perfect, well-balanced look. In this way, the BMW 3 Series Saloon exhibits a versatility that makes it unique. We developped a online campaign with special ads. 

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