Fenwick of Bond St. London by Andrei Robu
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    ROBU was invited to create the branding and window designs for the first Fenwick of Bond Street 2015 campaign in London. Fenwick, founded in Newc… Read More
    ROBU was invited to create the branding and window designs for the first Fenwick of Bond Street 2015 campaign in London. Fenwick, founded in Newcastle in 1882, is the largest independent department store group in the UK with stores in London’s New Bond Street and Brent Cross, Newcastle, Leicester, Windsor, York, Canterbury, Tunbridge Wells, Bentalls, Kingston upon Thames and Bracknell and Williams & Griffin in Colchester. Fenwick of Bond Street opened in 1891 and is the London flagship of the Fenwick Group. Read Less
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ROBU was invited by Fenwick of Bond St. to create the branding and window installations for its first campaign of 2015. Fenwick is the largest independent department store group in the UK.

"Here I am” declared John James ‘Jim’ Fenwick when he first stepped through the doors of the Bond Street store in 1891, the flagship of the Fenwick Group.

The words may have been simple; his concept was anything but - this was one of the first department stores to be seen outside of Paris, the windows filled with spectacular displays designed to entice the glamorous ladies of London through its doors.



‘Here I Am’ heralds Jim Fenwick, one of England’s greatest retail pioneers as its muse. The campaign will celebrate Fenwick’s unique story by taking customers through a journey of unexpected collaborations that will be infused through Fenwick of Bond Street’s products, events, services and windows.
 
 
Thank you!