GrubRunner is a multi-app platform that brings in-seat delivery to stadiums.
The startup launched successfully at Arizona State University’s giant football stadium. GrubRunner served hundreds of fans, and boosted sales for the
Here’s what we’ve done to prepare this startup for a successful launch.
ALL ABOUT FOOD & SPORTS
GrubRunner brings the technology and logistics necessary to
make in-seat food delivery possible at stadiums. It’s a complex
process, involving multiple apps, employee roles and stages.
Everything needs to work together smoothly.
UX EVALUATION & UI DESIGN
We evaluated what the founders had imagined and raised
hundreds of questions. Across multiple aspects of the platform,
we helped ensure consistency in user experience.
Following GrubRunner's initial branding guidelines, we designed
user interfaces for mobile and tablet screens.
Our front-end development team supported Grub Runner in executing the apps' interface, and tying in API. We worked collaboratively and iteratively with Grub Runner's CTO.
A SUCCESSFUL LAUNCH!
GrubRunner launched this fall at Arizona State University's
giant football stadium.
They served hundreds of fans and boosted sales for
the stadium's vendors.
MARKETING THE NEW
Introducing a brand new product, and an experience to sports
fans at a stadium is a big challenge. We had to create awareness
and convert fans into customers at the same time. We had to
equip GrubRunner with materials enough to break through the
barrier of resistance. For that we thought through a plan of
action from pre-game to post-game.
AT STADIUM CAMPAIGNS
The main goal at the game was to raise the initial brand awareness,
and establish GrubRunner's presence at the stadium. To accomplish
this, flyers were placed in seats and handed out with game tickets. We
set the bar at a professional level. What really conquered the fans'
appetite was the GrubRunner team's excellent service at the game.
In our relationship with GrubRunner, we also supported the founders
with materials to support new business and fundraising efforts.
Standing posters and flyers, presented GrubRunner’s value proposition
at a glance and supported the company’s presence at tradeshows.
THANK YOU FOR VIEWING
Creative Director . Alper Cakir
Product Manager . Asli Sonceley
Designer . Jen Valentine
Please appreciate if you enjoyed!