Art Direction of this show package for new MTV documentary series The Ride. The show sees today’s most talented performers telling their story—like no one’s ever heard before. The opening sequence follows the show theme with an artist journey to success compressed in a day.
Opening sequence produced by Parisian motion design studio Mathematic/UFO and illustrator Florent Auguy. Other animated elements produced by Milan based studio YO CLAS!. Representing MTV, my role involved writing the treatment, brief and art direct the external studios as well as designing the logo.
FULL CREDITS
Lead Creative Direction: VIMN MTV World Design Studio, Milan
Creative Director: Andreas Sjövall
Art Director: Heric Abramo
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
OPENING SEQUENCE CREDITS
Production Company: Mathematic/UFO
Director: UFO (FX Pourre)
Creative Producer: Rebecca Rice
Designer / Illustrator: Florent Auguy
Post Production: Mathematic (Mathematic.tv)
Sound Design + Music: Andre Baietti Malavolti
GRAPHIC ELEMENTS CREDITS
Production Company: YO CLAS!
Director: Fabio Berton
Lead Creative Direction: VIMN MTV World Design Studio, Milan
Creative Director: Andreas Sjövall
Art Director: Heric Abramo
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
OPENING SEQUENCE CREDITS
Production Company: Mathematic/UFO
Director: UFO (FX Pourre)
Creative Producer: Rebecca Rice
Designer / Illustrator: Florent Auguy
Post Production: Mathematic (Mathematic.tv)
Sound Design + Music: Andre Baietti Malavolti
GRAPHIC ELEMENTS CREDITS
Production Company: YO CLAS!
Director: Fabio Berton
