Hannah Burchard's profile

Kentucky Music Hall of Fame 2015

Anyone who knows me well knows that I'm a huge fan of the Backstreet Boys. It was recently announced that two members of the band - Kevin Richardson and Brian Littrell - were going to be inducted to the Kentucky Music Hall of Fame in April. Being fans for a very long time, my friend, Karah-Leigh Hancock and I decided that it would be really awesome to put together a project to buy out ad space in the program for the induction ceremony to surprise the Boys. So using her blog, Boys on the Block, we promoted the project idea to raise $600 to buy the full page advertisement (which we did in less than a week's time!) and I designed the ad to congratulate the Boys. The Backstreet Boys call their fans the "BSB ARMY", so I thought it would be fun to play off that with a camo theme and a US Army motif. I designed the logo imitating the US Army "Go Strong" logo, using the Backstreet Boys' star from the Hollywood Walk of Fame in the patch, fusing a fun fandom theme into the military look of the design. Each of the people who contributed to pay for the ad are pictured and listed on the ad, and it features copywriting Karah and I wrote and edited together. The ceremony is on April 10, 2015.
Kentucky Music Hall of Fame 2015
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Kentucky Music Hall of Fame 2015

Ad design, crowd sourced and designed for BoysOntheBlock.com to congratulate the Backstreet Boys on being inducted to the Kentucky Music Hall of Read More

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