Lotus Room logo re-make
My initial brief was that they wanted a logo that was more like a crest, and was easily visible from "down the street".
The logo above is their original logo.

Below Are the first concepts.
Finally the sharpness on the banner is dropped, the greys are ditched (to go with solid b/w instead) more organic curves added and elements from the original logo are re-incorporated to get the final product.