• Add to Collection
  • About

    About

    Fishing Village is a restaurant serving a variety of fresh seasonal seafood, located in Lotte Mall in Suwon. It purchases and carries seafood dir… Read More
    Fishing Village is a restaurant serving a variety of fresh seasonal seafood, located in Lotte Mall in Suwon. It purchases and carries seafood directly from producers every day and serves mainly conveyor-belt sushi as well as warm abalone porridge and various seafood dishes. Its logo is designed with letters indicating ocean embodied in a stamp, luxuriously harmonized with illustration patterns of various kinds of seafood. Especially, we have used wonderful pictures of female divers and fishermen in Jeju for its customers to feel the atmosphere of a fishing village in city. Read Less
    Published:
Fishing Village Brand Design
 
 
Project Description
 
Fishing Village is a restaurant serving a variety of fresh seasonal seafood, located in Lotte Mall in Suwon. It purchases and carries seafood directly from producers every day and serves mainly conveyor-belt sushi as well as warm abalone porridge and various seafood dishes. Its logo is designed with letters indicating ocean embodied in a stamp, luxuriously harmonized with illustration patterns of various kinds of seafood. Especially, we have used wonderful pictures of female divers and fishermen in Jeju for its customers to feel the atmosphere of a fishing village in city.
 
어촌계는 신선한 해산물을 마음껏 즐길 수 있는 제철 해산물 레스토랑으로 수원 롯데몰에 위치하고 있습니다. 매일매일 산지에서 직접 해산물을 공수해오며, 회전초밥을 메인으로 따뜻한 전복죽과 다양한 해산물 요리를 선보입니다. 어촌계 로고는 한문으로 바다를 뜻하는 문자를 인장으로 만들어 심볼로 활용한 것으로, 다양한 해산물 일러스트 패턴과 함께 고급스럽게 풀어낸 것이 특징입니다. 특히, 제주 해녀와 어부의 멋진 사진들을 함께 사용하여 도시 속에서 어촌의 향수를 그대로 느끼게 만들었으며, 이를 위해 매장에 4개의 조닝(어부마을, 해녀마을, 머구리마을, 어촌상회)을 구성하여 각각의 특징에 맞게 Signage를 제안하였습니다.
 
Project Details
 
Client : Asian Kitchen
Tags : Identity, Print, Signage