Comprehensive development of a new trademark involves unique positioning — vodka promotion through small packaging. A typical vodka flask in Belarus is 200 ml, while the 250-ml Gramulka bottle looks quite impressive. The label designed to look like modern lubok illustrations is appealing and candid. Numbers are woven into the brand name and create a simple yet compelling differentiation within the series.

The general message is that it’s OK to treat yourself with a little bit of vodka. Overindulgence in booze is harmful  ;)

We developed POS posters which, being a kind of conundrum, refer to the name and justify booze consumption in small quantities. The trademark name is the key, and by solving the riddle, the buyer is most likely to remember the name.