We were to create a premium design which would assert the brand’s leadership in the domestic market, as well as its status of the first Belarusian vodka brand to be recognized as The Spirits Business‘s Vodka Brand Champion.

We made the bottle shape somewhat more masculine. The design claims the brand’s prestige through number “1” and austere colours differentiating the products within the series. The trick of light creates an illusion of a striped bottle and draws the customers’ attention.

Neat and memorable Bulbash No. 1 design reflects the product’s cachet and genuinity.