Limited editions are a chance to withdraw from conventions. That’s why the usual Bulbash logo in the form of a black circle is white, as a lower snowball of a snowman. The snowballs are covered with white paint and silver hot stamping, the combination of which tunes in with winter, snowfall, holidays.
The snowman stands on his head, and only by turning the bottle to pour vodka, can one place his feet on the ground, literally.
The new cap design features traditional Belarusian patterns. Not only is it more remarkable on the shelf, it is also a safeguard from fake vodka, since it can not be imitated without the use of special technologies. Besides, it ensures traction between the cap and the consumer’s hand and make bottle opening more convenient.
The reverse of the back label is red, which complements the festive ambience and draws the customers’ attention through a 3D-image effect. The snowflakes twinkle due to optical refraction.
