Add to Collection
About

About

Digital Strategy Our objective was to increase our credibility as a global agency. Tier One: a portfolio of work highlighting our partner agencie… Read More
Digital Strategy Our objective was to increase our credibility as a global agency. Tier One: a portfolio of work highlighting our partner agencies capabilities. Tier Two: content strategy, showcasing our global expertise. Tier Three: Resources to supplement internal PR initiatives. My responsibilities included: Managed design and development SEO implementation Dynamic Flash content Drupal content management system administration Content strategy, scheduling, and collaboration with content contributors Lessons Learned: The CEO is probably not the target audience. At the time (2008) our CEO was resistant to social media. I should have pushed harder for its incorporation. (Though, truth be told, I pushed pretty hard.) Design websites from a modular perspective. Features can easily be turned on and off, so experiment often. Allocate enough resources to content management. Scheduling, writing, editing, and video production are critical pieces of a website. Websites, like salmon, are better fresh than frozen. Open Source back-end systems (Drupal, Linux, Wordpress) are less expensive and usually easier to implement and maintain. The trick is to make sure you use the right system for your needs. Read Less
Published:
Complex Drupal site development and design
Large, diverse team. 
The objective: increase our credibility as a global agency option.
 
First, we developed a strong portfolio of work, highlighting our capabilities and category expertise. Second, we established a content strategy, showcasing our global expertise through articles written by our local agency leaders through innovation-focused case studies.

Responsibilities included:
Software used: Adobe Photoshop, Basecamp Project Management, Drupal 6, Flash. 
 
http://www.worldwidepartners.com (no longer active)
Wayback Machine Link