Zoe Brookes's profile

Champion Figure Packaging

Worked to create a unique box design that was clearly still within the League of Legends branding universe, by utilizing shape language, logo, font, and color palette. The goal was to stand apart from the main IP as a fun offshoot product, but still nodding to the origins. A soft, subtle role icon pattern creates a texture in the black space, with the champion’s established splash art bleeding from the top of box down to behind the miniature champion illustration. Gold foil embossing on the front, sides, and back of box. The numbering system was suggested as a means of encouraging collectibility and promising to continue the series to players.
Above: specialty packaging for the super limited Urf figure, which was sold in limited supplies during Urf Mode.
Champion Figure Packaging
Published:

Champion Figure Packaging

Packaging Design and vector champion illustration for Riot Games' line of figures.

Published: