It was neccessary to develop a unified design concept for series of debit cards for PRIMOSBANK. The whole idea which develops for all cards and unites them by theme, color and texture.

 

The PRIMOSBANK focuses on needs of large corporate clients in the strategic sectors of the russian economic. The customer base consists of employees of corporate clients with medium and high level of income. Since the bank is focused on clients in strategic sectors of the economy, I took as basis the elements and signs that represent minerals of Russian Federation on cards.