ixtract | SMS Group CEM Technology

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Structure, Reduce and Focus

How would you brief your customer about your brand new but complex, state-of-the-art steelcoil production line. And how would you convince him to consider it in times of fierce economic competition? Show, don‘t tell your features within seconds and this is what ixtract did to transform an enourmus set of Information into a short but informative visual story. Enjoy the making of.
German version: http://ixtract.de/portfolio-item/siemag-cem-system

A complex topic like this has to be thoroughly analyzed and structured. We clustered the information and decided to offer a completely new approach to the presentation. Reorganizing the content so the main benefits of the new system really pop out and are easily and quickly accessible.

The very long system was reduced to its essential parts to give a compact view and understanding of the workflow.

With this key visual at hand we had to find a layout for the 4 page spread. This can be a challenging task in infographics as you can see below. These are the main steps, from scetch to the final piece.

Steel everywhere! Than we secondly clustered all features regarding if they contribute to a more efficient workflow or do make the production more flexible. So it's much easier to understand why one should by such a production line, now. We were able to lower a large pile of sheets, presentations and images and drafts into one easily understandable 4-page-fold.

At the end of the production line you now can see all the different sorts of steel which are possible to manufacture and where these are applied to.

Several small charts give further information about the system and have been reduced from previous, confusing material, while gaining good looks and readability.

Combining and connecting this amount of information into a self-explaining Folder takes good planning and the final result is now convincing Steel-plants around the world, that the new CEM Technology by SMS group GmbH is a must have.