The Brief
Interflora secured a deal to be the official flower partner of Surprise Surprise with Holly Willoughby and Mark Wright on ITV. The Home Agency were tasked with creating an integrated campaign to support the TV adverts that were placed during the commercial breaks of the show. The TV concept was a heart warming idea where worthy people in the community were rewarded with surprise flowers delivered to their front door or workplace by reality TV star Mark Wright.
I provided creative direction across digital, print and developed the brand identity. The first task was to create a responsive microsite where people could submit nominations for friends and family who they felt deserved a surprise. The responses came in in their thousands and it was clear the researchers at ITV were going to have a tough time chosing the most worthy candidates. As the campaign reached the go live on TV the nominations microsite was replaced with a content hub. This charted all the information and rich media for each of the winning candidates; including teaser videos, social media, stories, photographs and behind the scenes footage.
As well as the web build, we provided creative and content across display banners, social media, paid media, onsite banners, email, TV end frames, posters, in store POS, gift tags and I am sure more!
#SurpriseFlowers
