The aim of this project is to create a pop-up shop for a company that we thought had
the potential to expand in an already existing market that said company had yet to fully explore.
We decided to create a Sephora for Men pop-up shop in the Financial District of New York City targeting Wall Street men.
Our main goal is to increase awareness of the Sephora brand and take advantage of the ever-growing men’s grooming and beauty market by creating a private label called “Sephora for Men.” As we mentioned before, we are targeting a very important sector which is yet to be fully explored by Sephora. Also, we expect to increase customer loyalty in the new market in which we are introducing the new “Sephora for Men” line.