The Arizona Flea was an event that took place in both New York and Los Angeles, celebrating the Arizona Jean Co. brand at JCPenney. My team and I created a young, hip event that catered to modern teens. I created a graphic language that communicated the cool, flea market vibe that carried through the printed materials to the physical space. For more, check out the our write up in BizBash and search #AZJEANCO on Instagram! Created while at MKG.