This campaigne was some really fun and awesome job to work, the idea was to compare the work in the advertizing agencies with the life in the jungle.

I worked developing diferent characters fisrt for the print campaigne, it was advertice in the most important newspaper of Costa Rica, La Nación. They were based and the most common and funny personalities on the "advertising scene".

 

The jugle was the step two of the campaigne. I drew a whole jungle and hide our 4 characters in it, and people could participate for winning inscriptions for the Young Lions challenge if they find them.