On September 25, Allstate owned all commercial time over two hours across multiple radio stations across the country. 
Sure, we could've just run Mayhem radio commercials. 
But why not have fun by playing with a convention of radio...the greatest hits coutdown? 
It's long, but trust me, you'll want to listen to the whole thing.
Ok, say you don't have time to listen to the whole thing...here's a video showing 
how the program broke the typical radio station advertising model.
Mayhem's All-Time Greatest Hits
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Mayhem's All-Time Greatest Hits

On September 25th, Allstate took over all advertising during rush hour broadcast on radio stations across the country. But we didn't just play a Read More
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