Role: Senior Account Manager

Project: Mobile app

One of Eisenbahn’s big challenge in the Brazilian market was to promote the craft beer culture and create product appreciation. Their first app was developed to help customers with product information and pairing, making it available to everyone. The app also allows customers to find shops and pubs based on their localisation data. 

Lust is the most premium product from Eisenbahn portfolio, made by a "champenoise method", which requires a secondary fermentation in the bottle - similar to the best champagnes in the world. To promote Eisenbahn Lust as an alternative to champagnes and sparkling wines during the festive season, this Facebook competition was created to engage users during a week of daily tasks: every 4 hours the bottle should be rotated 45 degrees, the user with the most accurate results was the winner and awarded with 12 bottles of Lust.