Eleven - Flying The Flag - New Balance
It has already been our fourth project for Eleven Store. This time our task was to develop a creative concept for the purpose of New Balance “Flying the Flag” sneaker release, inspired by the Union Jack.
All sneakers in this collection have been hand-made in the village of Flimby, where the British New Balance factory is located. And so, we have gathered natural elements and such that are close to the spirit of handicraft. We have created a clear visual image and a session without too many elements. The shapes and colors of the Union Jack have served as inspiration to build appealing forms. We have also designed geometric pictures related to each of the installations.
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